Mhairi Laughland

Whisky

Visit Scotland Booklet

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The brief: Design a 12pp booklet celebrating some of the greatest contributions Scotland has made. 

Visit Scotland’s themed years celebrate the very best of Scotland and its people. You’ll find a packed programme of events taking place throughout the year, as well as lots of opportunities to discover sides of Scotland you never knew existed.

2018 is the year of History, Heritage and Innovation. We will celebrate some of the greatest contributions Scotland has made to the world: Golf, Whisky, Great Minds and Innovations, Burns himself, and our country’s rich culture and heritage.

You are required to produce a 12pp booklet to your own specification showcasing one or two of the Scottish contributions described below. Stay away from stereotypical Scottishness and inject a fresh modern approach to our heritage which would engage a younger target market (18-30 year olds).

All elements of the design process should be tackled, paper choice, print finishing and binding with recommendations made for each in a final report to be submitted with your artwork. You are also required to keep and submit a sketchbook with all your research and development work detailed in it.

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