The brief: invent a name and design a corporate identity for Suits You Well, a next day delivery tailor service.
- Present 3 alternative proposals from which the client will select one for development.
- Prepare a branding board showing additional colours.
- Apply the final design to business stationery and other appropriate items.
My initial thoughts of the brief were that of luxury paired with convenience. I thought the brand identity should reflect the style of it customers that being the well travelled, professional businessman and woman. From that perspective I sought to create an aesthetic that was clean, simple and modern with a nod to the craftsmanship and heritage of the trade. A modern twist on Art Deco, an ode to a country aesthetic and a bold modern approach were the three different concepts I came up with that I believed suggested luxury, stylishness and professionalism as interpreted from the brief.