Mhairi Laughland

Suits You Well

Suits You Well

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The brief: invent a name and design a corporate identity for Suits You Well, a next day delivery tailor service.

  • Present 3 alternative proposals from which the client will select one for development.
  • Prepare a branding board showing additional colours.
  • Apply the final design to business stationery and other appropriate items.

My initial thoughts of the brief were that of luxury paired with convenience. I thought the brand identity should reflect the style of it customers that being the well travelled, professional businessman and woman. From that perspective I sought to create an aesthetic that was clean, simple and modern with a nod to the craftsmanship and heritage of the trade. A modern twist on Art Deco, an ode to a country aesthetic and a bold modern approach were the three different concepts I came up with that I believed suggested luxury, stylishness and professionalism as interpreted from the brief.