Mhairi Laughland

NHS Choices

NHS Posters


The brief: NHS Campaign Posters to encourage students to eat more fruit and veg.

The campaign for NHS Live Well was to comprise of a total of 5 items – a set of four or five posters or postcards or Adshels or billboards (or combination) plus one or two promotional items eg T shirt, website homepage, business stationery. A different image was to be used on each advertisement and either the same slogan or a different slogan.  Different slogans were to be consistent, for example all asking a question or all making a statement.