Ice Cream Packaging
The brief: Design packaging for an upscale range of 4 different ice creams.
Invent a name for the brand and design a suitable logo. Packaging is the priority for this brief, and the logo should fit in well with the overall design.
The final design is fun, playful bold and is appropriate for the target market and market positioning. The logo design has the ability to be used for branding for a range of different products and is not limited to a certain colour. This allows expansion for the brand and within the product range. Each flavour features different typography styles that creates diversity and plays with different colour palettes, styles, techniques and textures.
Alternative logos and packaging designs