Leslie Corporate Finance is a finance and consultancy business founded by David Leslie.
LCF were looking for assistance in the development of their brand. Inspired by iconic finance and banking brands, the new logo alludes to the professionalism of the services they offer whilst combining a more modern look and feel. This contemporary aesthetic is a nod to the modern approach and personable nature of David Leslie's services within the industry.
Many of the alternative logos drafted until the final designs were realised.